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The CFP® Difference

For over 50 years the Certified Financial PlannerTM certification has been considered the "standard of excellence" for planners within the financial industry and Journey Financial is home to the only two advisors in Greene County Iowa that currently hold that designation. 

What is a Certified Financial Planner TM

A CFP is a professional designation awarded to financial advisors who have met certain requirements including:


  • Bachelor's degree or higher from an accredited college or university
  • Completed coursework through the CFP Board Registered Program


  • Pased the CFP® exam, which is a 170-question, multiple-choice test that consists of two 3-hour sessions over one day


  • Complete either 6,000 hours of professional experience related to the financial planning process, or 4,000 hours of apprenticeship experience that meets additional requirements


  • Sign the Ethics Declaration where you've agreed to adhere to high ethical and professional standards.

What's Different About A CFP®

Financial Planner Without CFP® CertificationCFP® Certified Professional
  • Anyone can call themselves a Financial Planner.
  • Meets extensive requirements by CFP Board.
  • Not necessarily required to put your best interests first.
  • Signs an ethical agreement with the CFP Board to place your interests first. Can also receive sanctions from the CFP Board and even risk losing their certification for violating the ethical standards.
  • Level of Financial Planning knowledge varies.
  • Has trained and been tested on the knowledge required to deliver Holistic Financial Planning.
  • Years of experience varies.
  • Must have a minimum level of experience as a planner to qualify.

What do CFP® professionals do?

CFP® professionals can help you with a variety of financial goals, such as:

  • Saving for retirement
  • Planning for your children's education
  • Managing your investments
  • Protecting your assets with insurance
  • Creating an estate plan

Why choose a CFP® professional?

There are many benefits to working with a CFP® professional. Here are a few:

  • Expertise: They have a deep understanding of financial planning and can provide you with sound advice.
  • Fiduciary Duty: They are legally obligated to act in your best interests.
  • Comprehensive Approach: They can help you develop a plan that addresses all aspects of your financial life.

Additional Information

For more information about the Certified Financial Planner designation, please visit the official CFP website or to learn more about Journey Financial's advisors, check out the links below. 

How Can We Help You?

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